Stationery System
All stationery items must adhere to the identity guidelines and must be ordered through NAU Printing Services at .
Paper Specifications
Letterhead:
70# Uncoated Text
*Option – “Go Green” and upgrade to an environmentally friendly stock.
Envelopes:
24# White Wove
70# Bright White
Note cards:
12pt Coated 1 Side Cardstock
Business cards:
110# Coated Cardstock
*Option – upgrade to soft touch coating for a premium look and feel.
*Option – “Go Green” and upgrade to an environmentally friendly stock.
Standard Business Card
Size
2″ x 3.5″
Only the primary institutional logo may be used on the NAU business card. No other logo may be displayed on the front of the business card.
Typography
Name:
Pantone® 282
Univers 65 Bold, 7 pt, 11 pt leading
Title:
Pantone® 282
Univers 45 Light, 7 pt, 11 pt leading
Contact information:
Pantone® 282
Univers 45 Light, 7 pt, 11 pt leading
Recommended order of contact information
• Email address
• Office phone number
• Cellular phone number
• Fax number
• Mailing address
• Departmental URL
Go Green. Environmentally sustainable options are available.
Departments may include their social media handles on the back of the business card in the required format.
Only NAU employees and paid graduate assistants may have business cards. Other students do not qualify to receive NAU business cards.
Since the business card is for university business use, no personal contact information is appropriate except for a cell phone number.
Standard Letterhead
Size
8.5″ x 11″
The position and size of the logo must not be adjusted in any way. Use the unit logo rather than custom typesetting the unit name. The primary institutional logo may be used in place of the unit logo when appropriate.
In the address blocks, unit name and contact info may be customized in two- or three-column format. Always present departmental URL and email address following unit name.
Address Block Typography
Unit name:
Pantone® 282
Univers 65 Bold, 7.5 pt, 11 pt leading
Contact information:
Pantone® 282
Univers 45 Light, 7.5 pt, 11 pt leading
Letterhead– Column Format
2-column format
3-column format
Letterhead Formatting Guidelines
Follow margin guides shown, and use these word-processing format guidelines for all letters written on Northern Arizona University letterhead.
Specs for Typing Letters
Body copy:
Calibri Light, 10 pt, black
1″ left and right margin
The typographic specifications also apply to addressing standard business envelopes and mailing labels.
Letterhead– Impact Option
This version of the letterhead is used for high-impact applications.
Please anticipate the following production challenges when this version of the letterhead is chosen:
- Higher printing costs than for standard letterhead.
- Longer print and production turnaround times due to longer drying times and trimming.
- Required use of a clear aqueous sealant (third color) or dull varnish to seal the top and bottom.
- Potential rub-off, haloing, and ink-jet tracking of the NAU True Blue.
- Heavier stationery stock (28#, 80#, or 100# text weight) is recommended due to the potential curling of the trimmed sheets.
Consult with Printing Services for more information regarding your letterhead order.
Letterhead
Address Block Layout– Preferred
This is the preferred address block layout and uses the primary institutional logo. If available space is too tight to accommodate this layout.
Preferred
Address Block Typography
Unit name:
Pantone® 282
Univers 65 Bold
Address block:
Pantone® 282
Univers 45 Light
Coloration
A positive white or light-color ground is preferred for the address blocks. If reversing, use only the reversed logo with white text.
Bar Codes
Bar codes for each department are for billing purposes. They should be used on all publications. Consult with NAU Printing Services to obtain the correct bar code graphic.
Address Block Layout– Alternate
When available space is too small to accommodate the primary institutional logo in an address block, (see page 5.7), these alternate address block layouts may be used.
For postcards or for A2 (5.75″x 4.375″) or smaller envelopes, the address block layout may be adjusted as shown to ensure readability and that postal requirement are met.
Address Block Typography
Unit name:
Pantone® 282
Univers 65 Bold
Address block:
Pantone® 282
Univers 45 Light
Coloration
A positive white or light-color ground is preferred for the address blocks. If reversing, use only the reversed logo with white text.
Bar Codes
Bar codes for each department are for billing purposes. They should be used on all publications. Consult with NAU Printing Services to obtain the correct bar code graphic.
Wordmark
When both vertical and horizontal space is limited, the wordmark may be used instead of the institutional logo—for instance on a postcard. This solution can only be used if the full version of the institutional or unit logo appears on the front.
When vertical space is limited, the two-line horizontal logo may be used instead of the primary institutional logo—for instance on an A2 or smaller envelope.
Two-line Horizontal
Standard #10 Envelope
Only the primary institutional logo may be used on an envelope. The position and size of the logo and address block must not be adjusted. t
Return Address Block Typography
Unit name:
Pantone® 282
Univers 65 Bold, 8 pt, 11 pt leading
Address block:
Pantone® 282
Univers 45 Light, 8 pt, 11 pt leading
Bar code number:
Pantone® 282
Univers 45 Light, 5 pt
Recommended Addressing Typography
Name line:
Black
Univers 65 Bold, 10 pt or Calibri Bold, 11 pt
Address lines:
Black
Univers 55 Roman, 10 pt or Calibri Regular, 11 pt
Large Envelope
Size: 12″ x 9″
Only the primary institutional logo may be used. The position and size of the logo and address block must not be adjusted.
Recommended Addressing Typography
Unit name:
Pantone® 282
Univers 65 Bold, 9 pt, 12.5 pt leading
Address block:
Pantone® 282
Univers 45 Light, 9 pt, 12.5 pt leading
Bar code number:
Pantone® 282 Univers 45 Light, 6 pt
Recommended Addressing Typography
Name line:
Black
Univers 65 Bold, 13 pt
Address lines:
Black
Univers 55 Roman, 13 pt
Business Reply Envelope
Preconverted Envelope Size
9″ x 3.875″
Color
NAU True Blue
Envelope– Flap Options
It is optional to have a branded envelope flap. Approved design options are shown below.
Contact University Marketing for approval of proposed alternative flap designs.
Please note that additional printing cost and longer turnaround time may be required for a branded envelope flap. Consult with Printing Services for more information.
Mailing Label
5″ x 3.5″
Unit name:
Pantone® 282
Univers 65 Bold, 8 pt, 11 pt leading
Address block:
Pantone® 282
Univers 45 Light, 8 pt, 11 pt leading
Bar code number:
Pantone® 282
Univers 45 Light, 5 pt
Recommended Addressing Typography
Name line:
Black
Univers 65 Bold, 10 pt or Calibri Bold, 11 pt
Address lines:
Black
Univers 55 Roman, 10 pt or Calibri Regular, 11 pt
Fax Cover Sheet
Size
8.5″ x 11″
The official fax cover sheet layout seen here is based on the standard NAU letterhead. Use unit letterhead to print this cover sheet in either NAU True Blue as shown, or in black ink. The Microsoft Word template file is available for download at nau.edu/templates.
News Release Form
Size
8.5″ x 11″
The news release form is available in two formats:
- institutional brand-level format (including presidential use) and
- unit format for use by both academic and non-academic departments.
Contact NAU Communications for more information or any questions regarding news releases.
Institutional Format
Unit-Specific Format
Email Signature
Use consistent email signatures for nau.edu email accounts. Signatures present an opportunity to create brand alignment while relaying relevant contact information.
Approved Logos
Faculty and staff must use the primary or the secondary two-line horizontal institutional logo in their email signature (as shown in Example 1 and Example 2).
To ensure the legibility and clarity of the logo used in the signature, adhere to the general logo clear space and size requirements specified on pages 2.14 – 2.16.
Unit logo can only be used for departmental accounts.
Guidelines
- Typography specs:
- Name and title: Calibri Bold or Calibri, 10–12 pt, NAU True Blue (R0 G51 B102) or black
- Body copy: Calibri, 10–12 pt, NAU True Blue (R0 G51 B102) or black
- Email signature should be in as few lines as possible. Use vertical rules (|) to separate components with two spaces between content and the rule.
- Adhere to the university’s Writing Style Guide and URL Policy: list phone number as xxx-xxx-xxxx and URL as nau.edu/xxxxx; preferably, make the URL a hyperlink to provide users direct clickthrough to your unit’s web page or the university’s homepage.
- Refrain from using quotes or epigraphs that are not connected to the university or do not support the institutional values. Reference the email signatures policy at .
- Add pronouns below your name and title to your email signature to demonstrate respect, support inclusivity, and assist others in addressing you correctly.Introducing your pronouns allows others to feel comfortable doing the same. Do not assume you know someone’s gender identity and pronouns if you have never met them.
- Below are common pronouns to choose from:
- She/her/hers
- He/him/his
- They/them/their
- Below are common pronouns to choose from:
Email signature examples
Example
Example 2
Access the word document template at .
Unit Logo — For Departmental Account Use
Unit logo is for departmental account use only. Individuals may not use it in the email signature.
Land Acknowledgement
To show respect to the Native Americans of Northern Arizona, it is common to provide a land acknowledgement statement in an email signature. The land acknowledgement statement is as follows:
“Northern Arizona University sits at the base of the San Francisco Peaks, on homelands sacred to Native Americans throughout the region. We honor their past, present, and future generations, who have lived here for millennia and will forever call this place home.”
This statement usually lies underneath the email signature and school logo.